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Video Games
INS Marchamo Videogame 2024
Video game for the Marchamo campaign, developed together with HAVAS Costa Rica.
Challenge
INS needed a campaign experience that could turn Marchamo awareness into active participation. The game had to feel easy to understand, fast to load, and engaging enough for people to share while keeping the campaign message present.
Our Spark
We created a vertical WebGL game optimized for mobile behavior, with simple mechanics, clear feedback, and lightweight assets. Every interaction was designed to keep players moving quickly while reinforcing the visual language of the campaign.
Impact
The experience reached more than 30,000 players and generated over 2,000 social media interactions. It gave the campaign a playful digital touchpoint that people could access instantly from their own devices.