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Video Games
INS Marchamo Videogame 2025
This is the second consecutive edition of the game, developed in collaboration with HAVAS Costa Rica.
Challenge
For the second consecutive edition, INS needed a game that could evolve from the previous campaign while staying aligned with "Arma Tu Aventura". The experience had to connect with people on-site, represent Costa Rica in a familiar way, and remain simple enough for quick participation at branch locations.
Our Spark
We refreshed the gameplay and levels around a driving journey through the provinces of Costa Rica. The interface, progression, and visuals were adjusted to feel closer to the campaign concept while maintaining the fast loading and accessible controls needed for WebGL.
Impact
The game connected strongly with audiences during branch activations and entertained more than 1,000 people on-site. It expanded the campaign into a hands-on experience that made the brand interaction more memorable and participatory.